Making of – How the Marksmen Edition 2021 Came to Be
How The idea of creating a unique gin was born
It is well known that diamonds are formed under pressure. When a group of young men are faced with the danger of no longer being able to live up to their credo, something unique is bound to emerge. So it was only a matter of time before the idea of creating a unique gin was born.
A matter of good taste
It didn't take long for the first gin samples to arrive for tasting. ‘Had to drink to be able to talk about it’ For this reason, our team of passionate gin connoisseurs sampled a colourful portfolio of different gins. Drinking for a good cause – we know what we're talking about!
Art at its best
A local artist was keen to actively support our project. He produced countless designs, which ultimately led to the final beaver design. When attempting to describe the contents of the bottle and the design in words, the attentive observer is left with only one option – unique.
Signed by hand – Appreciation
With the delivery of the first batch, our dream became reality – the first Biberach gin, our gin, was truly in our hands. With such a unique product, is it reasonable to ask for even more personality in each individual bottle? Of course! That's exactly why every single bottle is signed by hand – for you.
The ways of distribution are unfathomable
Marketing, IT and sales are key disciplines and essential for successful marketing. That's why we developed our website true to the motto ‘If someone puts obstacles in your way, start building your castle’. We were rewarded for this within the first week.
The online shop was so successful that the server was pushed to its limits and quickly crashed. The first batch was history – sold out. We look forward to more.
Reaching our goal together
Co-creators
Atelier SAXA word painting from Cologne
Atelier SAXA is a collective that strives to combine artistic ideas, social, political and cultural awareness and engagement, and entrepreneurial activity in a sustainable and successful manner.
B2B label printing company from Föhren
With the kind support of etikett.de, who helped us to print the labels for the bottles professionally, quickly and to a high standard.
